Case Study: Salomon creates a global brand campaign faster with Runway ML

Salomon cuts campaign production time in half with Runway ML

Salomon, a global outdoor sports brand, needed to create a large-scale, innovative global campaign to launch during the Milan Olympic Games. They turned to creative studio Unveil, which utilized Runway ML's AI video generation tools, including Gen-48 and the Aleph video-to-video model, to pitch and produce a hybrid live-action and AI film.

Using Runway ML, Unveil created a full storyboard and pre-visualized the entire campaign, allowing the client to see the final look before shooting began. This hybrid approach, which combined a live-action model with AI-generated environments, was completed in half the time and with a fraction of the crew a traditional CGI or live-action production would have required. Runway ML's platform enabled real-time on-set mockups and was essential to delivering a high-impact campaign that was rolled out worldwide in both film and print.

Salomon