Case Study: Havas transforms AI production workflows with Runway ML

How Havas Group’s AI production workflows are transforming global brand campaigns

Havas Group, a global agency network serving clients in more than 100 countries, needed a way to scale AI-driven creative production across social, print, and video while meeting rising client demand for AI. Working with Runway ML and its video-to-video capabilities, Havas’ Prose on Pixels team used AI as both a creative and production tool to push beyond traditional budget and timeline constraints.

Runway ML helped Havas transform simple 3D inputs into polished, dynamic campaigns by handling texturing, lighting, and style adaptation, including work for Michelin, Woolite, and Cannes Lions activations. The results included faster production, lower costs, stronger engagement and views for Michelin, and a major expansion of creative output—such as a Fortune Global 500 brand requiring 25%+ of creative work to be AI-generated.

Havas

David Tamayo

Creative AI Director