Case Study: USA Cylinder modernizes its brand and boosts web traffic with Runningfish

USA Cylinder boosts web traffic 267% with Runningfish

USA Cylinder, a trusted supplier of high-quality gas cylinders, sought to evolve its digital presence from its legacy brand, California Cylinder, to reflect its expanded national capabilities. The challenge was to redefine its brand to clearly communicate its full range of services and commitment to safety across diverse industries. To address this, they partnered with vendor Runningfish for a rebranding and web design initiative.

Runningfish implemented a comprehensive solution that included a complete rebrand to USA Cylinder and the development of a modern, professional website. The new site featured streamlined navigation, dedicated service and industry landing pages, and strong calls-to-action to improve user experience and lead generation. The results were significant, with Runningfish delivering a 267% increase in web traffic and an 82% rise in total leads, achieving 4.9k organic visits and successfully repositioning the company for national growth.

USA Cylinder