Case Study: Gaslamp Quarter Association achieves major web traffic growth with Runningfish

Gaslamp Quarter Association boosts web traffic 419% with Runningfish

The Gaslamp Quarter Association, a nonprofit organization promoting an iconic San Diego historic district, faced the challenge of overhauling its website and expanding its revenue streams. This need became more urgent during the coronavirus pandemic when they also needed to spur the revitalization of the downtown area. They engaged the web design and SEO agency Runningfish for this project.

Runningfish developed a new website with a design reflecting the area's "retro elegance" and created a framework for new revenue sources, including affiliate ads, promoted listings, and event ticket sales. The strategy successfully increased web traffic by 419%, generated 62% more leads, and brought in 2,700 organic visits, providing the Association with greater resources to promote the district.

Gaslamp Quarter Association