Case Study: The Coleman Institute achieves a 54% higher website conversion rate with RUNNER Agency

The Coleman Institute boosts website leads 54% and drives 5X Google Ads ROI with RUNNER Agency

The Coleman Institute, an outpatient addiction treatment provider with clinics across the US, faced fierce competition from both in-patient and telehealth providers. To more effectively communicate its unique treatment methodology and drive patient leads, The Coleman Institute partnered with RUNNER Agency for a comprehensive digital marketing solution.

RUNNER Agency began by rebuilding the brand and website, creating new conversion pathways and downloadable content. They implemented extensive tracking to analyze marketing channel performance and focused paid Google Ads and SEO efforts on high-intent keywords. This data-driven strategy delivered a consistent return of more than 5X on Google Ad spend and increased the website's lead conversion rate by 54% for RUNNER's client.

The Coleman Institute