Case Study: Simple Steps Fertility achieves more qualified surrogate applications with RUNNER Agency

Simple Steps Fertility increases qualified surrogate leads by 43% with RUNNER Agency

Simple Steps Fertility, a boutique surrogacy agency based in California, partnered with RUNNER Agency to address its challenges with lead generation and tracking for its paid advertising campaigns. Their primary goal was to increase the number of qualified leads from women ready to become surrogate mothers.

RUNNER Agency implemented a solution using its Front Office Helper CRM to build a lead tracking and nurturing system. They then launched a targeted Google Search Ads campaign and established a strong local SEO strategy. This approach resulted in a 43% increase in qualified surrogate applications for the client.

Simple Steps Fertility