Case Study: Graff: Foot, Ankle & Wound Care boosts new patient leads with RUNNER Agency

Graff: Foot, Ankle and Wound Care boosts paid search conversion rate from 4% to 12% with RUNNER Agency

Graff: Foot, Ankle and Wound Care, a North Texas podiatry practice, sought a more experienced medical marketing partner to understand which efforts were driving patient leads and where to reinvest for growth. Their primary challenge was that previous SEO work increased website traffic but did not translate into more new patients. They partnered with RUNNER Agency for SEO and paid advertising services.

RUNNER Agency conducted an SEO audit and found that much of the traffic was from outside the local area. They optimized the website for local search, fixed technical issues, and added new conversion pathways. They also launched a targeted Google Ads campaign on a small budget. As a result of these efforts by RUNNER Agency, the practice's website conversion rate from paid advertising increased from 4% to over 12%, generating a significant number of new office visits per month.

Graff: Foot, Ankle and Wound Care