Case Study: Dallas IVF achieves 30% more new patients with RUNNER Agency

Dallas IVF increases new patients 30% with RUNNER Agency

Dallas IVF, a fertility practice with 12 locations in Texas, was facing stagnation and a lack of growth. They had an outdated website that failed to differentiate them in a competitive market and were spending on marketing with little insight into its performance. They partnered with RUNNER Agency for services including brand messaging, paid advertising, SEO, and web development.

RUNNER Agency implemented a comprehensive solution, beginning with a brand messaging workshop to clarify positioning, which was then applied to a homepage redesign. They also set up detailed call and conversion tracking to understand marketing impact and took over optimization of paid search campaigns. The work by RUNNER Agency yielded significant results: a 41% increase in qualified traffic with no change in ad spend, a 25% increase in website leads, and ultimately a 30% rise in new patient appointments.

Dallas IVF