Run The World
12 Case Studies
A Run The World Case Study
auti kamal (known online as Miss Auti) is a dance influencer and digital creator with roughly 34 million cumulative views and about 300,000 YouTube and 16,000 Instagram followers. She approached Run The World for an interactive, inclusive way to engage her community and create reliable income — moving beyond passive vlogs to live, participatory experiences.
Run The World worked with auti kamal to launch twice-monthly, three-hour virtual workshops on its platform—each featuring a fireside chat, class with warm-ups and lessons, and exclusive choreography—using Run The World’s tiered ticketing ($25 Early Bird, $35 regular). The series turned followers into an engaged global community, allowed attendees across time zones to participate, and provided auti kamal with a steady source of income.
auti kamal