Case Study: WNW Digital uncovers 83% additional untracked revenue with Ruler Analytics

WNW Digital utilise Ruler Analytics to unearth 83% additional untracked revenue

WNW Digital, an Exeter-based digital marketing agency working across SEO, paid media and social for over 50 clients, faced gaps in attribution and missed phone leads that hid true campaign performance. To get a single source of truth for conversions and identify where enquiries originated, WNW Digital deployed Ruler Analytics’ call tracking, call playback and Google Analytics integration.

Ruler Analytics captured and fed phone conversions back into reporting, replayed calls to verify outcomes, and even preserved leads when site forms failed—enabling WNW to coach clients’ teams and optimize campaigns. Using Ruler Analytics, WNW uncovered an additional 83% of previously untracked revenue from a Google Ads campaign, turning it from unprofitable to profitable, and benefited from Ruler’s responsive product improvements that sped up reporting.

WNW Digital

Camilla Todd

Head of Digital Marketing