Case Study: Optionis achieves over 1,000 inbound leads and full ROI tracking across phone and digital with Ruler Analytics

Optionis Over 1,000 inbound leads created

Optionis ran a two-month multi-channel campaign (radio, outdoor and digital) but needed to track both digital and inbound phone activity to measure true ROI and improve conversions. They engaged Ruler Analytics to provide call tracking and multi-channel attribution so they could see which channels and calls produced real leads and feed that data into their CRM.

Ruler Analytics tracked all inbound traffic and phone calls, linked 451 campaign calls to site behaviour, informed telesales script changes, and integrated with salesforce.com for closed‑business ROI reporting. The campaign generated over 1,000 inbound leads, a pipeline opportunity value of more than £350k, and full ROI visibility across phone and digital—results enabling Optionis to roll Ruler Analytics out across the business.

Optionis

James Lawton-Hill

Marketing Director