Case Study: J2 improves user journey tracking and marketing attribution with Ruler Analytics

J2 uses Ruler to track user journeys and marketing success

J2 is an agency that needed a better way to track user journeys and measure marketing effectiveness as privacy changes like Apple’s ATT and the decline of third-party cookies made attribution more difficult. To solve this, J2 turned to Ruler Analytics to improve visibility across multiple touchpoints and understand where leads and revenue were really coming from.

Using Ruler Analytics alongside Google Analytics and platform data, J2 was able to create a more holistic view of the customer journey, verify lead quality, and strengthen end-to-end attribution. The result was streamlined lead tracking, greater accountability over ad performance, and visibility into leads that previously would not have been recognized as MQLs, helping J2 prove marketing impact more clearly to clients.

J2

Oli Walpole

Head of Performance