Case Study: Totalmobile increases ROAS by 23% with Ruler Analytics

How Totalmobile used Ruler to increase ROAS by 23% across their digital landscape

TotalMobile, a UK and Ireland provider of field service and mobile workforce solutions, needed a better way to connect marketing activity to revenue across long B2B sales cycles. Like many marketers, the team struggled to track the right metrics and prove which channels were truly driving closed business, especially for SEO, search ads, social ads, calls, forms, and live chat.

To solve this, TotalMobile implemented Ruler Analytics to track inbound leads and link website activity, CRM data, and sales outcomes. With Ruler Analytics, they were able to identify which channels were underperforming and reallocate budget to better-performing ones, resulting in a 23% increase in ROAS across their digital landscape.

TotalMobile

Stephen Taylor

Head of Digital