Case Study: theEword proves campaign-driven phone leads and boosts client reporting with Ruler Analytics

How theEword Uses Ruler Analytics to Delight Their Clients

theEword is a UK marketing agency that specializes in driving local, in‑person visits for property and leisure clients. They struggled to prove that inbound phone calls, reservations, and enquiries were the direct result of their digital campaigns, so they turned to Ruler Analytics’ call tracking to connect offline phone leads to online marketing activity.

Ruler Analytics implemented dynamic call tracking and attribution so each incoming call could be tied back to the originating campaign and recorded to verify intent, allowing theEword to attribute reservations and ticket sales to specific marketing efforts. theEword reported clearer, client-ready reporting, easier dashboard use, strong vendor support, and lower cost—helping them demonstrate ROI, strengthen client relationships, and retain business.

TheEword

Aisha Riaz

Operations Director