Case Study: Propel Digital achieves a 10x profitable increase in monthly fee with Ruler Analytics

How Ruler helped Propel Digital profitably scale up their monthly fee

Propel Digital is a London-based PPC and performance marketing agency acting as an outsourced marketing department for clients like PE Financial. Their client refused to introduce a CRM and was tracking leads manually, leaving attribution data incomplete and unreliable. To centralize lead data in Google Sheets and understand which channels were driving qualified leads, Propel engaged Ruler Analytics.

Ruler Analytics installed a lightweight tracking script and configured integrations to capture traffic source, website touchpoint and lead details, and to mark leads as “qualified” or “failed,” with data pushed back into ad platforms and Google Sheets. This enabled Propel to optimize campaigns toward qualified leads, implement a pay-for-qualified-leads model, and significantly improve ROI — profitably scaling the client’s monthly fee by around 10x and delivering a robust measurement process to scale the service.

Propel Digital

Robert Simpkins

Director