Case Study: SQ Digital achieves clearer ROI and offline conversion tracking with Ruler Analytics

How Ruler filled data gaps to help SQ Digital prove ROI

SQ Digital, an award‑winning digital marketing agency in Lancaster, struggled to prove the tangible ROI of digital channels for sceptical clients—particularly offline conversions like phone calls. To fill those data gaps they turned to Ruler Analytics, implementing Ruler Analytics’ conversion tracking and marketing attribution solution across client websites to capture and link offline and online actions to marketing activity.

By adding Ruler Analytics’ tracking code, SQ Digital began attributing revenue to specific channels, campaigns and keywords, producing more accurate CPL, conversion volume and ROAS figures and revealing a number of missed calls and call-handling issues each week. The insights from Ruler Analytics let SQ Digital reallocate budgets toward revenue-driving channels, better demonstrate campaign impact to clients, and support requests for increased ad spend with clear ROI evidence.

SQ Digital

Ash Winder

Lead Digital Marketing Executive