Case Study: Rally achieves accurate lead-source attribution and optimised paid advertising with Ruler Analytics

How Rally used Ruler to get visibility of lead source to optimise paid advertising

Rally, a workflow tool for lawyers, relied heavily on paid digital marketing but couldn’t reliably connect leads to the specific channels, campaigns, or ads that produced them. Manual attribution with screen recordings and large spreadsheets became unscalable, so Rally selected Ruler Analytics’ attribution solution to automatically track and attribute every new lead back to the influencing channel, campaign, ad and keyword.

By integrating Ruler Analytics with their website and marketing stack, Rally gained full visibility into where leads and sales originated, eliminated time-consuming manual tracking, and started making data-driven decisions—turning off poor-fit ads and doubling down on the one or two campaigns driving growth. Ruler Analytics provided clear ROI attribution that simplified reporting, improved campaign efficiency, and allowed Rally to confidently optimize paid spend.

Rally

Kurt Dunphy

Growth Manager