Case Study: Radfield Home Care achieves clear campaign attribution and proven ROI with Ruler Analytics

How Radfield Home Care uses Ruler to identify lucrative leads that went unrecognised by other products

Radfield Home Care, a family-run franchisor operating across 13 UK territories, needed to accurately attribute revenue to its multi-channel marketing — including paid media, SEO, email and offline materials — in a complex sales process where prospects interact online and offline (calls, leaflets, chat). To solve this visibility gap they turned to Ruler Analytics, using Ruler’s call tracking, call recording and attribution technology to connect marketing activity to real sales.

Ruler Analytics linked marketing touchpoints with call tracking and multi-touch attribution, giving Radfield immediate insight (benefits seen within the first week) and identifying lucrative PPC leads missed by other solutions. The platform improved agency transparency, enabled the team to measure ROI of offline literature versus PPC, supported call-handling training, and contributed to Radfield winning Emerging Franchisor of the Year at the BFA HSBC Franchise Awards 2019 — demonstrating clear, measurable impact from Ruler Analytics’ solution.

Radfield Home Care

Phil MacKechnie

Digital Marketing Manager