Case Study: Midas Media achieves a 127% increase in Return on Ad Spend with Ruler Analytics

How Midas Media Increased Return on Ad Spend by 127% for a High-Value Ecommerce Company with Closed-Loop Attribution

Midas Media, a UK PPC specialist, faced a challenge with a high‑value ecommerce client whose purchases often began online but were completed offline via a bespoke CRM, phone and email. Spending over £200,000 per month on paid media, the client couldn’t reliably tie revenue to campaigns; Midas Media turned to Ruler Analytics, using its call tracking and closed‑loop attribution capabilities to fill the gap.

Ruler Analytics implemented call tracking, integrated marketing platforms (Google AdWords, Bing, Facebook Ads) with the client’s CRM via webhooks, and fed closed revenue back into analytics tools to attribute value to campaigns and keywords. The result: an additional six figures of monthly revenue attributed to PPC and a 127% increase in Return on Ad Spend.

Midas Media

Ed Leake

Midas Media