Case Study: Hitsearch achieves 91% attribution of offline leads to paid media with Ruler Analytics

How Hitsearch attributed 91% of offline leads to their paid media activity

Hitsearch, a digital agency founded in 2007, faced a common B2B challenge: a complex sales cycle where many leads converted offline by phone, leaving 50–90% of revenue unassigned and roughly 70% of conversions occurring via telephone. To close this visibility gap and prove campaign impact, Hitsearch turned to Ruler Analytics’ marketing attribution and call-tracking solution.

Ruler Analytics implemented tracking code and dynamic phone numbers on the client site, fed enriched conversion data into Google Analytics and Google Ads, and automated call-to-campaign matching. As a result Ruler Analytics attributed 28% more calls to paid campaigns, showed paid activity drove 91% of calls (vs the 71% previously assumed) and revealed organic performance was 10% higher than believed—enabling clearer ROAS reporting, smarter budget decisions and streamlined reporting.

Hitsearch

Victoria Foster

Senior Account Manager