Case Study: Distract (Midlands digital marketing agency) achieves 51% reduction in cost per acquisition with Ruler Analytics

How Distract cut their cost per acquisition by 51%

Distract, a Midlands-based digital marketing agency specialising in search, social, digital PR and web, faced a gap in reporting for clients that rely on phone calls: they could track web sessions and form submissions but not the source or true volume of inbound calls, making accurate cost-per-acquisition hard to determine. To close that gap they turned to Ruler Analytics for call tracking.

Ruler Analytics implemented dynamic phone numbers and Ruler’s tracking code on client sites and fed call data into Google Analytics, enabling Distract to attribute calls to specific marketing channels. The setup tracked over 90 new business calls per month (3.5% of site visitors for one client), helped cut CPA by 51%, and gave Distract the measurable ROI and optimisation data they now use across multiple clients.

Distract

Tom Jacobs

Head of Advertising