Case Study: HR services provider Croner achieves true marketing ROI and boosts ROAS with Ruler Analytics

How Croner use Ruler to make informed decisions on their marketing

Croner, a UK provider of HR, employment law and health & safety advice and software, was generating many web leads that were closed offline via phone, forms and live chat. That made it hard to know which digital channels were actually driving revenue and to measure true ROI/ROAS on channels like PPC. Croner turned to Ruler Analytics, initially for call tracking and then for its marketing attribution/analytics tools, to fill those gaps.

Ruler Analytics implemented call tracking, full marketing attribution and an integration for live chat so Croner could segment deals and revenue by channel and track qualified leads. The insight let Croner reallocate budget to performing campaigns—Ruler Analytics showed Google Ads accounted for 26% of revenue and helped deliver an 80% month‑on‑month increase in PPC ROAS in August 2020—reducing wasted spend and improving measurable marketing performance.

Croner

James Dillon

Lead Generation & Digital Marketing Specialist