Case Study: Clicky reveals hidden revenue with Ruler Analytics

How Clicky use Ruler Analytics to show ‘invisible’ revenue

Clicky is an integrated digital marketing agency that works with clients across the UK on performance marketing, creative campaigns and strategy. The team needed a better way to connect inbound leads—especially phone calls—and ultimately revenue back to PPC activity, since GCLIDs alone weren’t giving them full visibility into the customer journey.

To solve this, Clicky implemented Ruler Analytics for call tracking and marketing attribution, using GCLIDs to link PPC campaigns to phone calls and full customer journeys. With Ruler Analytics, Clicky can now prove where leads and revenue are coming from, identify which campaigns are working, and optimise spend more effectively; tracked calls account for up to 30% of all site conversions for one key lead-gen client, revealing previously under-reported revenue.

Clicky

Robin Cooke

Account Director