Case Study: Clickoo demonstrates paid campaign impact and grows client investment with Ruler Analytics

How Clickoo use Ruler to evidence effectiveness of paid campaigns

Clickoo is an international PPC agency specialising in paid search and paid social. They struggled to assign value to digital campaigns—particularly offline conversions and upper-funnel activity—which made it hard to prove the impact of their paid media work. To address this, Clickoo turned to Ruler Analytics and its call tracking software to capture missing conversion data.

Ruler Analytics’ call tracking was implemented across several client accounts to attribute phone leads and tie every conversion back to the referring channel or campaign. The solution delivered clearer first-click vs last-click insights, improved CPA and client confidence, and unlocked additional spend—one client increased investment by 10% year on year—while allowing Clickoo to diversify offerings and better demonstrate lead quality.

Clickoo

Colin Dargue

Paid Media Account Manager