Case Study: CircleLoop achieves 155% year-on-year conversion growth and unified marketing attribution with Ruler Analytics

How CircleLoop uses Ruler as a single source of truth for their data

CircleLoop, a cloud telecoms provider, was running multi-channel campaigns (paid, content, search, display) but relied on last-click analytics and needed deeper attribution insight. They worked with Ruler Analytics, implementing Ruler’s website attribution solution and integrations to bring a more analytical, attribution-based approach to measuring campaign performance.

Ruler Analytics integrated all channel data, tracked visitors and matched conversions to the originating channel, campaign and keyword, and pushed conversion revenue back to Google Analytics to create a single source of truth. As a result CircleLoop saw a 155% year‑on‑year increase in conversion rates, a 54% increase in conversions attributed to Google Paid, and clearer visibility into display, retargeting and content performance for better campaign and landing page optimisation.

CircleLoop

Dylan Walsh

Head of Operations