Case Study: Barcan+Kirby achieves clear ROI and full lead visibility with Ruler Analytics

How Barcan+Kirby use Ruler to report on return on investment

Barcan+Kirby, a Bristol-based law firm handling cases from divorce to medical negligence, faced difficulty proving ROI because many leads converted offline (phone calls, print ads, editorial) and legal sales cycles are long. To close the gap they adopted Ruler Analytics’ marketing attribution and call-tracking solution to link offline revenue back to online leads and better report on campaign performance.

Ruler Analytics implemented unique trackable numbers for print/editorial, call recording and playback, and attribution across Google Ads and web conversions, giving Barcan+Kirby full visibility of leads and user journeys. The insight from Ruler Analytics let the firm attribute offline ads, understand call context, identify and fix receptionist bottlenecks (bringing on Moneypenny), streamline triage processes, and confidently report ROI to stakeholders, making Ruler Analytics their go-to tool for attribution.

Barcan+Kirby

Siobhan Fagan

Senior Digital Marketing Executive