Case Study: Ark Advance proves offline sales impact with Ruler Analytics

How Ark Advance used Ruler to prove how their work impacted clients’ bottom line

Ark Advance, a New Zealand marketing agency, helps homeowners-market businesses run high-performance digital advertising campaigns across channels like Google, LinkedIn, Pinterest, and Facebook. Their challenge was proving which online campaigns were driving offline sales, since many customer journeys ended in showroom visits, home visits, phone calls, and other non-web touchpoints.

To solve this, Ark Advance used Ruler Analytics to track the full customer journey and connect quoting software data to accepted quotes and sales. With Ruler Analytics, they gained clearer attribution, granular profitability insight by campaign and product, better keyword bidding and budget decisions, and stronger transparency with clients about performance and profit.

Ark Advance

Chris Price

Founder and Manager