Case Study: Add People achieves 400% increase in leads and 100% increase in conversions with Ruler Analytics

How Add People use Ruler to get true visibility on website visitors

Add People, a digital marketing agency serving over 3,500 SMEs with 18 years’ experience, faced a visibility gap when many clients relied on inbound calls and other offline conversions. As a Ruler Analytics Platinum Partner, Add People turned to Ruler Analytics’ attribution and call tracking features to plug the data gap between marketing clicks and actual sales leads.

Add People integrated Ruler Analytics into client websites, deployed unique numbers and call tracking, and used Ruler to attribute enquiries down to Google Ads keywords and campaign sources. The result: Add People reports a 400% increase in leads and a 100% increase in conversions across clients, clearer quality-focused reporting for customers, and the ability to capture conversions even when forms or other systems fail.

Add People

Suraj Singh

Head of Partnerships