Case Study: Ark Advance proves campaign impact and boosts profitability with Ruler Analytics

Ark Advance improves paid campaign profitability with Ruler Analytics

Ark Advance, a New Zealand-based marketing agency, struggled to prove the impact of their online campaigns on their clients' offline sales and overall profitability. Their clients, primarily in the homeowner market, completed purchases through offline channels like quotes and in-person meetings, making it impossible to attribute revenue to specific marketing efforts using their previous methods. This lack of visibility made it difficult to justify ad spend and optimize campaigns for Ruler Analytics.

By implementing Ruler Analytics, Ark Advance integrated their client's quoting software with their advertising tools to track the full customer journey, including offline conversions. This provided granular insight into which campaigns were driving profitable sales, allowing them to rebalance ad spend and optimize keyword bidding. The solution delivered clarity and transparency, enabling data-driven decisions that increased profitability and streamlined processes for both Ark Advance and their clients.

Ark Advance