Youfit - Customer Case Study

The Youfit team approached R29 to produce and execute a couple of spots on their national brand awareness ad campaign. These spots highlighted Youfit’s focus on their no-pressure, no-contract philosophy – as well as showcase Youfit’s fun and easy-going culture. The first of two commercials was the “Wedding Spot,” tapping into our familiarity of what commitment really means. Imagery was also pulled from these spots to offer consistency with additional marketing channels, including direct mail, digital, and environmental.