
Rule29
20 Case Studies
A Rule29 Case Study
Willett Distillery is one of the last few independently family-owned distilleries in the nation. Located in Bardstown, Kentucky, in the heart of the bourbon trail, the family wanted to tell their story in a way that reflected how they craft their bourbon - with intention and passion. Rule29 shot on location and produced a promotional video that conveys those emotions. Oh, and we got to sample a little bourbon too—it’s great.