Case Study: UNICEF Raises $650K for Children Worldwide with Rule29's Virtual Event Campaign

UNICEF raises $650K in a virtual event with Rule29

UNICEF USA faced significant challenges in sustaining its mission and fundraising efforts due to the restrictions imposed by the COVID-19 pandemic. They partnered with the vendor Rule29 to create innovative virtual solutions that would allow their life-saving initiatives to continue.

Rule29 collaborated closely with UNICEF USA to orchestrate a one-night-only virtual event, building excitement through strategic messaging, digital platforms, and social assets. This solution generated substantial attendance and triggered a surge in donations, raising over $650k during the broadcast to help children in need across more than 190 countries.

UNICEF