Case Study: Team RWB builds a powerful veteran brand with Rule29

Team RWB boosts web traffic 300% with Rule29

Team Red, White & Blue (Team RWB), a nonprofit supporting American veterans, faced the challenge of building a professional and memorable brand identity to attract donors and partners while effectively communicating its mission of positivity, fitness, community, and purpose. To meet this challenge, they partnered with Rule29 for a comprehensive suite of services including brand strategy, logo creation, and digital design.

Rule29 developed a patriotic emblem and the rallying cry "Wear the Eagle," alongside a complete identity system encompassing a new website, mobile app, and various marketing materials. This solution significantly increased brand awareness and unity. The results were substantial, including a mobile app that tracked over 200k events, a 300% increase in web traffic after the new site launched, and growth to over 217k members since the initial brand launch.

Team RWB