
Rule29
20 Case Studies
A Rule29 Case Study
When we decided to do a music video for Sleeping at Last's “Emphasis” song, we ended up building the narrative around a little boy (who happens to be producer Bob Davidson’s son) and his exploration of a seemingly large and broken world. We chose to shoot the video almost entirely in a macro format – subtly suggesting that we are often limited by our small perspective and much too close for our own good to appreciate the world in all its beauty and mystery. As Ryan has stated, “This is a little song about big questions.