Case Study: McDonald's strengthens communications and branding with Rule29

McDonald’s accelerates B2B and B2C communications with Rule29

McDonald's required external expertise to effectively extend its team concept and quickly revamp its B2B and B2C communication strategies. The company struggled to innovate its branding approach on its own and sought a partner to complement its internal capabilities. Rule29 provided specialized support to address these challenges.

Acting as an extension of the McDonald's departments, Rule29 delivered a wide range of services including logo design, digital advertising, B2B website design, and custom illustrations. This collaborative partnership expedited the delivery of new ideas and strengthened the overall communication strategy. Rule29 helped enhance important campaigns and employee training tools, resulting in timely and effective improvements to McDonald's branding efforts.

McDonald's