Case Study: Make-A-Wish refreshes its global brand identity with Rule29

Make-A-Wish refreshes brand across 50+ countries with Rule29

Make-A-Wish, a nonprofit organization that grants wishes for children with critical illnesses, recognized that its outdated visual identity from the late 1990s was hindering its ability to attract support in a modern, digital world. They turned to the vendor Rule29 to spearhead a transformative rebranding initiative that would reflect their global presence.

Rule29 collaborated on a comprehensive strategy that went beyond a simple logo refresh, developing a new dynamic brand identity, cohesive visual language, and a full brand guide for global implementation. The solution extended to digital platforms, social media, print materials, and environmental advertising. The revitalized brand fostered a renewed connection with its audience, leading to heightened global awareness and increased engagement for Make-A-Wish.

Make-A-Wish