Case Study: Kalamazoo College boosts admissions engagement with Rule29

Kalamazoo College boosts admissions engagement with Rule29

Kalamazoo College worked with Rule29 to enhance its admissions marketing efforts. The challenge was to infuse personality and creativity into its messaging and collateral to better engage prospective students and forge authentic, emotional connections with families.

Rule29 implemented a new campaign with the tagline "Turn Four into More," using vibrant colors, full-bleed imagery, and subtle textures to capture the college's unique charm. This strategic visual overhaul resulted in heightened engagement and resonance among prospective students, effectively communicating Kalamazoo College's offerings and leaving a memorable impact.

Kalamazoo College