Case Study: Internet Society strengthens global internet advocacy with Rule29 branding and digital campaigns

Internet Society connects nearly 3 billion people with Rule29

The Internet Society, a global nonprofit dedicated to an open and secure internet, faced challenges in bridging the digital divide and balancing open access with concerns over harmful content. They needed to communicate complex technical information to diverse global audiences in a visually engaging way. They engaged the vendor Rule29 for services including campaign strategy, iconography, and digital platforms.

Rule29 worked closely with the Internet Society to evolve its brand through new illustrations, ADA-compliant interactive presentations, and event graphics. The solutions included creating impactful infographics, landing pages, mailers, and a variety of videos to increase donor awareness and engagement. Rule29's work helped the Internet Society effectively guide donors toward actionable steps, ultimately contributing to its mission of connecting the unconnected and preserving the internet as a force for good.

Internet Society