Case Study: Hover Camp redefines its brand and guest experience with Rule29

Hover Camp wins 2023 Muse Design Awards Silver with Rule29

Hover Camp, a family-oriented travel outpost in Idaho, needed a comprehensive brand overhaul. Their outdated brand failed to captivate their target audience and left them struggling with visibility. They engaged Rule29 for a rebranding initiative that included brand audit, messaging strategy, and name development.

Rule29 redefined the company's identity with a new name, a distinctive logo, and a completely new website. This meticulous rebranding strategy created an emotional connection with guests and elevated the brand's positioning. The project was a success, resulting in a reimagined identity and captivating visuals, and the new logo was recognized as a winner by LogoLounge and the Muse Design Awards.

Hover Camp