Case Study: PriceRunner increases email engagement with Rule

PriceRunner increased the opening rate of their emails by 51%, its CTR by 28% and reduced the number of unsubscriptions by 53% by delivering relevant content to their customers

The customer, PriceRunner, a major price comparison service, faced the challenge of increasing digital communication with its customers without sending irrelevant offers, especially during high-volume shopping events like Black Friday. Their previous platform lacked the flexibility needed for their strategy. They sought to invest in a more advanced email marketing approach to deliver personalized content.

The vendor, Rule, provided a solution with its marketing automation platform, featuring advanced segmentation and personalization tools. This allowed PriceRunner to send targeted, relevant content efficiently. The results were significant: a 51% higher email open rate, a 28% increase in click-through rate, and a 53% reduction in unsubscriptions since implementing Rule's services.

PriceRunner

Ponthus Blomquist

Direct Communication Lead