Case Study: Sandqvist achieves stronger customer loyalty and higher sales with Rule omnichannel solutions

How Sandqvist improved the customer experience and revenue with omnichannel

Sandqvist, a Scandinavian bag and accessories brand, faced the challenge of creating a seamless and unified customer experience across its growing number of physical and digital sales channels. To meet rising consumer expectations for a consistent brand interaction, they turned to vendor Rule, seeking an omnichannel strategy that would interconnect their systems.

By integrating Rule's marketing automation tools with its e-commerce platform and Sitoo POS system, Sandqvist created a unified customer view. This solution enabled personalized communication and led to a 21% increase in new customer club members and a significant rise in overall sales, strengthening brand loyalty through a more tailored experience.

Sandqvist

Antonia Enhörning

Retail Operations Manager