Case Study: Hängmatta builds long-term customer relationships with Rule

How do you build sustainable customer relationships

The e-commerce company Hängmatta faced the challenge of building sustainable customer relationships in a competitive digital market. They sought an efficient way to move beyond manual processes and implement a targeted, automated communication strategy to drive loyalty and repurchases. To address this, they turned to the vendor Rule for a solution.

Using Rule’s Marketing Automation software and its flexible Campaign-Editor, Hängmatta streamlined its digital communication. This allowed them to create personalized, relevant content for different customer segments. The results were a high open rate and conversion rate on their mailings, with a significant portion of the company's sales being attributed to Rule. They found this approach more profitable than social media advertising and successfully built a sustainable strategy for long-term customer engagement.

Hängmatta

Cathrine Dahlström

Chief Marketing Officer