Case Study: Proteinbolaget boosts sales and repeat purchases with Rule

How do we keep the customers we have fought so hard to acquire

The customer, Proteinbolaget, faced the challenge of retaining existing customers and encouraging repeat purchases. Their communication to customers was not always relevant, and they struggled to re-engage users who had shown initial interest, hindering their growth. They sought a solution to deliver personalized messages at the right time through the right channel.

Rule provided a marketing automation platform for email and SMS, enabling Proteinbolaget to create individualized communication based on customer behavior and segments. By implementing strategies like cart abandonment emails and win-back campaigns, they achieved a 120% increase on their marketing automation channel. Since partnering with Rule, Proteinbolaget has seen significant growth in both sales and the number of members.

Proteinbolaget

Louise Borg

Marketing Coordinator