Case Study: VK Media achieves personalized omnichannel engagement with Rule

How can media houses like VK Media meet their reader's demands in an increasingly digitalized market

VK Media, a local newspaper house and the largest publisher in northern Sweden, faced the challenge of reader disloyalty in an increasingly digital and mobile market. Their primary goal was to convert readers into paying subscribers by delivering highly personalized content and building long-term engagement. To address this, they partnered with the vendor Rule.

Rule implemented its Journey Builder platform to automate and personalize VK Media's email communications. This solution enabled the creation of unique customer journeys and targeted newsletters, ensuring readers received relevant content without email overload. As a result, VK Media built a system for effective lead generation and loyalty building, successfully meeting subscriber expectations for a personalized experience through a seamless omnichannel strategy.

VK Media

Frida Adolfsson

CRM and Campaign Manager