Case Study: A Day's March boosts CTR by 170% with Rule A/B testing

How A Day's March increased their CTR by 170%

a day's march, a swedish clothing brand, faced the challenge of improving customer conversion rates from its promotional emails, particularly during new product releases. They needed to better understand how their customers interacted with their mailings to drive more traffic to their website. They turned to the vendor Rule to address this.

Using Rule's A/B testing feature, a day's march experimented with different email content, including subject lines, text, images, and CTAs. This solution allowed them to identify the most engaging content for their audience. The results were a 170% increase in their click-through rate, jumping from 2% to 4.7%, leading to more relevant emails and a stronger, more loyal customer base.

A Day's March

Johan Patriksson

Head of E-Commerce