Case Study: Western University of Health Sciences achieves up to 100% application growth and successful launch of three new programs with Ruffalo Noel Levitz

Western University of Health Sciences - Customer Case Study

Western University of Health Sciences (California) partnered with Ruffalo Noel Levitz to prepare for the simultaneous launch of three new health professional schools, strengthen graduate applicant pools to allow greater selectivity, and align enrollment goals with the institution’s strategic plan. WesternU engaged Ruffalo Noel Levitz consulting services to build a sophisticated graduate enrollment management program and develop a prospective student website.

Ruffalo Noel Levitz helped WesternU create a detailed 15‑month graduate enrollment plan, conduct competitor research, craft differentiated marketing messages, and redesign its prospective student website (improved navigation and branding, financial aid calculator, inquiry forms, virtual tour, dean-written content, with blogs/podcasts/Webinars to follow). As a result, 95% of academic programs saw application increases of 3–100%, and inquiries and applicants for the three new programs are on track to meet goals.

Western University of Health Sciences

Beverly Guidry

Vice President of Student Affairs