Case Study: University of Science and Arts of Oklahoma achieves 18.5% freshman enrollment growth while raising admissions standards with Ruffalo Noel Levitz

University of Science and Arts of Oklahoma - Customer Case Study

University of Science and Arts of Oklahoma faced the challenge of increasing freshman enrollment while raising admissions standards each year, a limit they could not overcome on their own. They engaged Ruffalo Noel Levitz for strategic enrollment planning and intensive goal setting to move from general aspirations to concrete, written targets and modernize admissions operations.

Ruffalo Noel Levitz helped the university implement territory management, automated inquiry and application tracking, and a retention-focused recruiting strategy that looks beyond matriculation to graduation. As a result, first-time freshman enrollment grew 18.5% in 2010, the school strengthened ongoing contact with prospects, and reinforced retention practices—contributions that coincided with continued recognition (seven years as U.S. News & World Report’s #1 Best in the West) and a Today show feature; Ruffalo Noel Levitz was central to these outcomes.

University of Science and Arts of Oklahoma

Kellee Johnson

Director of Admissions