Case Study: University of Missouri–Kansas City achieves a 104% increase in average gift size with Ruffalo Noel Levitz's RNL Digital Dialogue

University of Missouri-Kansas City Foundation's Investment in RNL Digital Dialogue Results in a 104% increase in Average Gift Size

The University of Missouri-Kansas City needed to boost donor reach and average gift size for its fiscal year-end campaign and wanted to test digital outreach alongside direct mail. After attending a Ruffalo Noel Levitz conference, UMKC decided to pilot Ruffalo Noel Levitz’s RNL Digital Dialogue to engage prospects in the digital channels they use every day.

Ruffalo Noel Levitz created targeted display and social ads and ran a one-month campaign to the digital segment, generating 500,000 impressions. The digital group delivered a 2.02% response rate (vs. 1.76% for direct mail), a $323.11 average gift (a 104% increase versus $157.73), accounted for 75% of total dollars raised, and produced a reported 14% increase in response rate, demonstrating Ruffalo Noel Levitz’s measurable impact.

University of Missouri-Kansas City

Emily Wurtz

Director of Annual Giving