Case Study: University of Dallas achieves 17.5% enrollment growth and 7% yield increase with Ruffalo Noel Levitz

University of Dallas - Customer Case Study

University of Dallas, a small private institution drawing 56% of its students from out of state, faced the challenge of converting applicants into enrolled students while staying competitive through smarter financial aid distribution and more targeted recruitment. The University of Dallas engaged Ruffalo Noel Levitz for predictive modeling, research, and financial aid management to identify and attract the kinds of students who best fit the institution.

Ruffalo Noel Levitz implemented predictive modeling to target ideal student profiles and restructured financial aid allocation based on research insights, boosting recruitment efficiency and enrollment quality. As a result, enrollment grew 17.5% in one year while maintaining an average SAT above 1210, yield rose from 33% to 40% (a 7-point increase), and National Merit finalists increased from 8 to 24, all while preserving the university’s ranking among small private Catholic institutions.

University of Dallas

John Plotts

Vice President of Enrollment