Case Study: University of St. Thomas boosts Latinx enrollment with Ruffalo Noel Levitz

Targeted Growth Strategies Boost Latinx Enrollment at The University of St. Thomas

The University of St. Thomas, a mid-sized private university in Houston, wanted to grow first-year enrollment and increase Latinx student enrollment. In partnership with Ruffalo Noel Levitz, the school focused on improving enrollment outcomes through Advanced FinAid Solutions.

Ruffalo Noel Levitz worked with the University of St. Thomas to identify the optimal merit and need-based aid levels for influencing Latinx applicants to enroll. From 2019 to 2020, the university saw an 18.6% increase in first-year Latinx enrollment, a rise in the Latinx share of the first-year class from 56.1% to 64.5%, a 6.4% increase in first-year enrollment overall, a 1.6% increase in yield rate, and a 6.1% increase in net tuition and fee revenue with no change to the discount rate.

University of St. Thomas